How a PR campaign is like the Great British Bake Off

So I thought I’d have a bit of fun with this week’s blog post. Unless you’ve been living under a rock for the past 2 weeks, you’ll know that The Great British Bake Off is back! And most of the country is obsessed with it. Watching last week’s episode, it struck me that there really are some similarities between
the Great British Bake Off and a PR campaign!


The Auditions – The Pitch

First off there is an audition process, where the selected applicants bake in front of the cameras and for Mary Berry & Paul Hollywood. Similarly in PR you need to pitch to the client, proving you have some great ideas and skills and are worthy of their time and money (or a place in the competition!)

Signature Challenge – The Positioning

The signature challenge in the Great British Bake Off (or GBBO as it is more fondly known) has contestants make their tried and tested recipes. Looking at the POSTAR model, this is similar to the Positioning element – Where are you now, what are your current strengths and weaknesses, what is the current company situation? Or in GBBO terms, what can you already bake?!

Technical Challenge – Objectives & Strategy

The technical challenge tests contestants on their skills and knowledge of baking techniques. Similarly the objectives and strategy in a PR campaign need to be technically sound and practitioners need to demonstrate their knowledge of audiences, outcomes, time scales etc.

Showstopper Challenge – Tactics

The showstopper needs to wow the judges (and they really do see some incredible bakes!) and effectively match the brief. Equally your PR tactics need to effectively address the brief and stand out to get some media coverage.

Mousse Cake

Let’s hope there are no disasters like Dorret’s Mousse Cake!

Star Baker – Results

Finally the star baker is revealed, as the results of your campaign are too. And hopefully you are the star PR!

So this might not strictly be PR theory, but I hope you found this blog post a little bit of fun! Why not combine PR theory and cake!? Chocolate shortbread or butterfly cakes anyone?


Some of my (slightly less impressive) bakes. 

Until next time…


3 thoughts on “How a PR campaign is like the Great British Bake Off

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