The Rugby World Cup

The Rugby World Cup is well underway and so far it’s been a pretty exciting tournament to watch. Although a fairly painful one for English supporters.


However, it’s not just the action on the pitch that I’ve been watching. The studeng part of my brain can’t entirely switch off and I’ve noticed some great advertising and marketing campaigns that have used the Rugby World Cup to their advantage. 

O2 Wear the Rose

The whole ‘Wear the Rose’ idea encompasses numerous different elements (including some print and broadcast advertising and marketing). However what I have enjoyed is their social media presence. #WearTheRose has been trending during the England games, with supporters tweets being shared via their app and on the “roof of the O2 stadium”. I think this is a great way to encourage people to engage with the World Cup and in turn with O2 Sports.

O2 Roof

Samsung School of Rugby

This one made me smile. Samsung are an official partner of the Rugby Footbal Union, and their TV ad aims to take the mystery out of rugby a little and encourage even those who aren’t entirely sure what it’s all about to get involved.

1434452443801Coca Cola

Again, not entirely PR, but Coca Cola have used a number of tactics to keep on the consumers radar during the World Cup. Becoming an official sponsor, promoting the health benefits of physical activity and offering the chance to win a rugby ball, they have used the Rugby World Cup to its full potential for their brand.

So why is this on a PR blog? I hear you cry! The lesson we can learn from these brands is that huge international events like these are a great opportunity to do something different with your branding, advertising and most importantly PR – an idea I will keep in mind for the future.

Events like these don’t come round too often so use them to yours and your clients’ benefits… although the link can’t been too tenuous, there must be some link like the examples above.

Who else do you think has used the rugby to their advantage? And more importantly, who do you think will take the crown this year?! Let me know in the comments. 

giphy (2)

Until next time…

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