Love it or hate it, social media is everywhere these days. And with new platforms popping up all the time it can be hard to keep up with it all. There’s a lot of useful resources out there, but here are my favourites that help explain the platforms.
What should you post on each platform?
Let’s start with the basics. Every platform is designed for a different purpose and this infographic explains what you should be posting. It is a bit of a old one, so not all the platforms are there, but you get the idea…
What’s on them?
So let’s look at these in a little more detail – what sort of content is on these platforms? Who is using them?
This infographic is useful in determining where your content will be relevant, where your target audience will be and how you can get engagement. I think anyone, businesses or individuals, should think a little strategically about their posts, using stats such as the above, to make sure they stay relevant.
Get your content noticed
One of the easiest way to get your content noticed on social media, particularly Twitter and Instagram, is via hashtags. Originally starting as just for Twitter, hashtags are now used on all platforms.
Use trending topics, social networking hours and keywords to get people reading your content. (And for a great list of Twitter networking hours, check out this site).
And for PR’s?
I stumbled across this graphic that has basically done my job for me and shares how young PR pros can excel on social media…
So there you have it, a basic guide to the world of social media. Want any more tips? Click each of the images to be linked to the site they came from, you’ll get more detail on each topic there.
What are your social media tips, especially for PRs? Let me know in the comments.
Until next time…