Writing a blog that nobody reads

Blogs are everywhere these days, propelling your ‘average Joe’ to influencer and maybe even celebrity status through some words on a website, some damn hard work to get noticed and a passion for blogging.

But how about those blogs which, in the grand scheme of things, nobody really reads? What if you’re one of them?

I’m part of a few different groups and pages on Facebook for bloggers and it’s not uncommon to see downbeat posts from people who are struggling to get views, who haven’t ever had a comment on their blog and who are questioning if blogging is still worthwhile. And some days I feel all ‘what is the point’ too.

But let me tell you, it is worth continuing.

I’ll be honest, some days my blog gets no views. Some weeks I can’t find the time, motivation or content to write. Sometimes it seems like extra work that I’m giving to myself for no reason.

But all of that is vastly outweighed by the positives. There is nothing quite like seeing views on your post rocket or pehaps getting just one comment from someone on whom the blog has had a huge impact. I’d go as far as saying it can sometimes feel like an honour that that person has read / shared / liked my blog. 

I guess this is a message to all those bloggers who perhaps feel like they aren’t doing well, who are wondering how on earth those amateur-turned-professional bloggers did it, or who are feeling like giving up.

Remember why you started in the first place.

Creating a blog was a choice you made for a reason. For me, I wanted a place where I could keep myself thinking about the PR industry, share my views on industry affairs and try and build a network of people who might be interested in what I have to say. And I just really love writing.

What I’m trying to say is…

So what if your views don’t reach your target?

So what if you write a post that’s a bit of a flop?

So what if your blog is really just something for you?

Remember why you started and think about what really matters to you.

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My views on State of the Profession 2017

I spent my weekend finally getting round to reading the CIPR State of the Profession 2017 report. 

As a recent graduate and someone who is just beginning what will hopefully be a long career in public relations, I was interested in seeing how the industry is changing and how I might brush up on certain skills to try and stay ahead of the game.

Here are a few points that I found of particular interest:

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