There have been some great PR campaigns already this year and we’re only in March! But here is one of my favourites and not so favourite that you may or may not have heard of…
Real life Hitman
The latest instalment of the video game Hitman was released on 11 March, by developers IO Interactive and publishers Square Enix. This time, the missions of Agent 47 will be released in an episodic format.
But the thing that really caught my eye was one element of the launch campaign that was totally unexpected – Real Life Hitman with (wait for it…) the Chuckle Brothers. Yes, you read that right!
The thoughts of a PR graduate 