My views on State of the Profession 2017

I spent my weekend finally getting round to reading the CIPR State of the Profession 2017 report. 

As a recent graduate and someone who is just beginning what will hopefully be a long career in public relations, I was interested in seeing how the industry is changing and how I might brush up on certain skills to try and stay ahead of the game.

Here are a few points that I found of particular interest:

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3 tools to make blogging easy

I love a good tool to help me out with blogging (or with anything, come to think of it) and there are a few that I’ve used that I couldn’t blog without these days. 

Want to know more? Check them out…

canvaCanva

Pretty much anything and everything that I’ve designed for this site has been done on Canva – there, secret is out, I’m not that incredible designer I know you all thought I was! (ahem)

If you’re looking for something to design social media graphics, blog headers, CVs, I’ve even begun designing my wedding invitations on there … Canva is for you. Just pick your template, get some text and designs on there and you’re away.

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Mindfulness… what does it mean to me?

You might have read in a previous post that I’ve started looking into mindfulness a little recently. 

Yes I know, my job isn’t the most stressful thing in the world and in the grand scheme of things I’m not that busy and not that important. But that doesn’t matter. I still, every now and again, get myself stressed out… and it just ain’t worth it.

So I’ve started thinking a little more mindfulness-ly. I’m not saying that I’m a master at the techniques, nor do I rely on it to get me through the day. But I do feel that it has helped. So here’s how and why… 

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Where can you find blogspiration?

I know, I know, I’ve not been a very consistent blogger lately. I used to post once a week without fail and now?… And it’s just because I’ve not known what to write. I’ve been feeling a little uninspired.

So, I’ve gone back to basics and looked at how to get those creative juices flowing, with some useful advice for myself and hopefully you guys too. Where can you find blogspiration?

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PR evaluation methods 

For one of my university assignments, I took a look into PR evaluation methods. It’s a topic that has provoked a lot of discussion in the industry over the years, so there was certainly a lot to write about! Here’s what I found (and luckily for you, not all 4,000 words of it)…

It’s time as an industry we measure what matters. In doing this, it’s equally important to understand the end goals from the beginning and then build a strategy to meet them” – Molly McKenna Jandrain, director of public relations at McDonald’s

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Social media infographics

Love it or hate it, social media is everywhere these days. And with new platforms popping up all the time it can be hard to keep up with it all. There’s a lot of useful resources out there, but here are my favourites that help explain the platforms.

What should you post on each platform?

Let’s start with the basics. Every platform is designed for a different purpose and this infographic explains what you should be posting. It is a bit of a old one, so not all the platforms are there, but you get the idea…

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How to find work experience

I’ve had a few people ask where I’ve found my work experience placements, jobs and volunteer roles. It’s not always the easiest thing to do, so I thought I’d share my tips in this post.

Use the university resources

One of my paid social media roles was found via uni. A local company wanted to take on a student and I found the job through Sunderland futures – easy! 

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Communications blogs you should be following 

The communications industry is constantly changing and there are always new ideas, views and discussions to be had. Which is why I try to follow as many bloggers within the industry. Here’s a few of my favourites, split into categories as they aren’t all PR.

(Some of the eagle eyed among you may have noticed that I did a similar post last November, but I’ve found lots of new favourites since then!)

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