My views on State of the Profession 2017

I spent my weekend finally getting round to reading the CIPR State of the Profession 2017 report. 

As a recent graduate and someone who is just beginning what will hopefully be a long career in public relations, I was interested in seeing how the industry is changing and how I might brush up on certain skills to try and stay ahead of the game.

Here are a few points that I found of particular interest:

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PR evaluation methods 

For one of my university assignments, I took a look into PR evaluation methods. It’s a topic that has provoked a lot of discussion in the industry over the years, so there was certainly a lot to write about! Here’s what I found (and luckily for you, not all 4,000 words of it)…

It’s time as an industry we measure what matters. In doing this, it’s equally important to understand the end goals from the beginning and then build a strategy to meet them” – Molly McKenna Jandrain, director of public relations at McDonald’s

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Social media infographics

Love it or hate it, social media is everywhere these days. And with new platforms popping up all the time it can be hard to keep up with it all. There’s a lot of useful resources out there, but here are my favourites that help explain the platforms.

What should you post on each platform?

Let’s start with the basics. Every platform is designed for a different purpose and this infographic explains what you should be posting. It is a bit of a old one, so not all the platforms are there, but you get the idea…

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How to find work experience

I’ve had a few people ask where I’ve found my work experience placements, jobs and volunteer roles. It’s not always the easiest thing to do, so I thought I’d share my tips in this post.

Use the university resources

One of my paid social media roles was found via uni. A local company wanted to take on a student and I found the job through Sunderland futures – easy! 

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Communications blogs you should be following 

The communications industry is constantly changing and there are always new ideas, views and discussions to be had. Which is why I try to follow as many bloggers within the industry. Here’s a few of my favourites, split into categories as they aren’t all PR.

(Some of the eagle eyed among you may have noticed that I did a similar post last November, but I’ve found lots of new favourites since then!)

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What I think of Facebook Live

Last week I had my first experience of watching a video via Facebook Live.

I got a notification from Facebook that Scott Bradlee of Postmodern Jukebox fame was playing piano requests live. (If you’ve not heard of PMJ before, I strongly recommend that you check them out. A fantastically talented bunch of musicians! Visit their YouTube page to hear more.)

Anyway, fan-girling aside… As well as how much I liked watching him play, I found that the new feature from Facebook was something that enjoyed too. Here’s why:

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I wish that I knew what I know now…

At the start of studying PR, I had no idea what to expect. But now, nearing the end of final year, there’s some things that I wish I could tell my 19-year-old self back in first year.

Don’t buy all the books

This makes me sound like a terrible student but hear me out. Some books I have bought and picked up only once to use one chapter to research and quote in an essay. Others I’ve read cover to cover and they are covered in notes and post-its.

Don’t buy every book on your reading list on day one. Start out by taking the recommended books out the library and invest in copies of those that you use often. You could always buy different books to friends on your course and swap copies too!

stack-of-books

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