PR evaluation methods 

For one of my university assignments, I took a look into PR evaluation methods. It’s a topic that has provoked a lot of discussion in the industry over the years, so there was certainly a lot to write about! Here’s what I found (and luckily for you, not all 4,000 words of it)…

It’s time as an industry we measure what matters. In doing this, it’s equally important to understand the end goals from the beginning and then build a strategy to meet them” – Molly McKenna Jandrain, director of public relations at McDonald’s

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How to find work experience

I’ve had a few people ask where I’ve found my work experience placements, jobs and volunteer roles. It’s not always the easiest thing to do, so I thought I’d share my tips in this post.

Use the university resources

One of my paid social media roles was found via uni. A local company wanted to take on a student and I found the job through Sunderland futures – easy! 

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Communications blogs you should be following 

The communications industry is constantly changing and there are always new ideas, views and discussions to be had. Which is why I try to follow as many bloggers within the industry. Here’s a few of my favourites, split into categories as they aren’t all PR.

(Some of the eagle eyed among you may have noticed that I did a similar post last November, but I’ve found lots of new favourites since then!)

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What I think of Facebook Live

Last week I had my first experience of watching a video via Facebook Live.

I got a notification from Facebook that Scott Bradlee of Postmodern Jukebox fame was playing piano requests live. (If you’ve not heard of PMJ before, I strongly recommend that you check them out. A fantastically talented bunch of musicians! Visit their YouTube page to hear more.)

Anyway, fan-girling aside… As well as how much I liked watching him play, I found that the new feature from Facebook was something that enjoyed too. Here’s why:

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I wish that I knew what I know now…

At the start of studying PR, I had no idea what to expect. But now, nearing the end of final year, there’s some things that I wish I could tell my 19-year-old self back in first year.

Don’t buy all the books

This makes me sound like a terrible student but hear me out. Some books I have bought and picked up only once to use one chapter to research and quote in an essay. Others I’ve read cover to cover and they are covered in notes and post-its.

Don’t buy every book on your reading list on day one. Start out by taking the recommended books out the library and invest in copies of those that you use often. You could always buy different books to friends on your course and swap copies too!


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Is the joke on them?

April Fools day has been and gone and it wouldn’t have been the same with a few brands and organisations trying to fool us into believing whatever they’ve come up with this year. 

But jokes aside, what does this do for the company in question? Is it a little joke that makes their customers smile, or is it a risky move to make that could go very wrong?

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PR lessons you can learn from Pretty Little Liars

If you’ve read some of my previous blog posts (such as this one and this one), you’ll know how much I love finding PR in what seem like usually unrelated places. This post is no different and this week I’ll be discussing Pretty Little Liars….

I’m a little late to the game, but I’m up to about season 4 of PLL now and can safely say I am addicted. For those of you that don’t know, the series follows the lives of 4 girls whose friend has been mysteriously murdered. The girls begin receiving messages, in various forms, from ‘A’ who some how knows, and threatens to expose, all their darkest secrets (its wayyyy more complicated than that, but I’m not here to go into detail!)

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2016 PR best & worst

There have been some great PR campaigns already this year and we’re only in March! But here is one of my favourites and not so favourite that you may or may not have heard of…

Real life Hitman

The latest instalment of the video game Hitman was released on 11 March, by developers IO Interactive and publishers Square Enix. This time, the missions of Agent 47 will be released in an episodic format.

But the thing that really caught my eye was one element of the launch campaign that was totally unexpected – Real Life Hitman with (wait for it…) the Chuckle Brothers. Yes, you read that right! 

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5 ways to make job searching more bearable

It’s coming to the end of final year and the thought of entering the real world is terrifying all the nearly-graduates.

I’ve begun searching for a job for after graduation and have found that the endless form filling and CV checking can get pretty tedious. So here are my 5 tips for making job searching more bearable.

1. Upload your CV

Uploading your CV to recruitment websites means that, on occasions, employers will find you. It’s a quick and easy way to put yourself out there and hopefully have some people come straight to you (Think Reed, Jobsite etc).

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