PR evaluation methods 

For one of my university assignments, I took a look into PR evaluation methods. It’s a topic that has provoked a lot of discussion in the industry over the years, so there was certainly a lot to write about! Here’s what I found (and luckily for you, not all 4,000 words of it)…

It’s time as an industry we measure what matters. In doing this, it’s equally important to understand the end goals from the beginning and then build a strategy to meet them” – Molly McKenna Jandrain, director of public relations at McDonald’s

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Social media infographics

Love it or hate it, social media is everywhere these days. And with new platforms popping up all the time it can be hard to keep up with it all. There’s a lot of useful resources out there, but here are my favourites that help explain the platforms.

What should you post on each platform?

Let’s start with the basics. Every platform is designed for a different purpose and this infographic explains what you should be posting. It is a bit of a old one, so not all the platforms are there, but you get the idea…

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How to find work experience

I’ve had a few people ask where I’ve found my work experience placements, jobs and volunteer roles. It’s not always the easiest thing to do, so I thought I’d share my tips in this post.

Use the university resources

One of my paid social media roles was found via uni. A local company wanted to take on a student and I found the job through Sunderland futures – easy! 

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I wish that I knew what I know now…

At the start of studying PR, I had no idea what to expect. But now, nearing the end of final year, there’s some things that I wish I could tell my 19-year-old self back in first year.

Don’t buy all the books

This makes me sound like a terrible student but hear me out. Some books I have bought and picked up only once to use one chapter to research and quote in an essay. Others I’ve read cover to cover and they are covered in notes and post-its.

Don’t buy every book on your reading list on day one. Start out by taking the recommended books out the library and invest in copies of those that you use often. You could always buy different books to friends on your course and swap copies too!


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PR lessons you can learn from Pretty Little Liars

If you’ve read some of my previous blog posts (such as this one and this one), you’ll know how much I love finding PR in what seem like usually unrelated places. This post is no different and this week I’ll be discussing Pretty Little Liars….

I’m a little late to the game, but I’m up to about season 4 of PLL now and can safely say I am addicted. For those of you that don’t know, the series follows the lives of 4 girls whose friend has been mysteriously murdered. The girls begin receiving messages, in various forms, from ‘A’ who some how knows, and threatens to expose, all their darkest secrets (its wayyyy more complicated than that, but I’m not here to go into detail!)

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5 ways to make job searching more bearable

It’s coming to the end of final year and the thought of entering the real world is terrifying all the nearly-graduates.

I’ve begun searching for a job for after graduation and have found that the endless form filling and CV checking can get pretty tedious. So here are my 5 tips for making job searching more bearable.

1. Upload your CV

Uploading your CV to recruitment websites means that, on occasions, employers will find you. It’s a quick and easy way to put yourself out there and hopefully have some people come straight to you (Think Reed, Jobsite etc).

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Organisational Apps

My smartphone is a huge part of my everyday life. Whether it’s calling my family at the other end other country, getting up-to-date on the news or checking what time I start work – I need my phone.

It’s pretty much a tool to organise my life, helped along by some great apps. Here are the ones that I can’t work without!

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Finding a placement

Getting a work experience placement is on a lot of student’s minds and for many is a requirement of their course. But finding one can sometimes be a daunting task. 

Here are my tips on securing yourself a placement. 

Start applying early

Some agencies that turned me away said it was simply because they have other students in that week. There will be a lot of students in a similar position, so start looking early so you’re the first one to apply. 

Be flexible

It’s not always possible, I know. But if you have more of a variety of dates that you are available then there’s more chance of finding a time that will suit the company and yourself. 

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If you follow me on Twitter, you can’t have missed my posts about ‘My PR stack 2 – a practical guide to modern PR tools & workflow’.  30 PR professionals, academics and students have worked together to produce how-to guides on public relations and marketing tools.

“In each chapter there’s an explanation of a tool, what it does and how you use it in practice. Contributors share practical advice on different areas of public relations workflow including planning, content, engagement, and monitoring and measurement” – Stephen Waddington

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